Bet365 was also ranked as one of the fastest growing privately owned technology, media and telecoms companies in The Sunday Times Tech Track 100 league table. Bet365 ranked third in The Sunday Times Profit Track 100 league table, which ranks private companies in the UK based on profit growth rate. In May 2026, bet365 launched in France, becoming the first major international operator to enter the French regulated market since its opening to competition in 2010. The company would later announce in September 2021 that bet365 will launch in Colorado with a licensing and revenue share deal with Century Casinos. Denise Coates had received at least \u00a3280 million in salaries and dividends in 2025, making her the highest-paid woman in Britain. Their business operations are conducted from its headquarters in Stoke-on-Trent, alongside further offices in Manchester, Gibraltar, Malta, United States, Bulgaria, Brazil, Colombia and Australia.<\/p>\n
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In 2018, her pay rose to \u00a3265 million as the company reported profits up 31% to \u00a3660 million, prompting criticism from problem gambling charity groups. Denise Coates, founder and joint CEO of bet365, received a CBE in the 2012 Queen’s new year honours list for services to the community and business. The platform joined the official list of operators approved by the Secretariat of Prizes and Betting of the Ministry of Finance in February 2025, following the approval of the sports betting regulatory framework in the country. Her brother John, co-chief executive, runs the business alongside her, with their father Peter serving as chairman. Its product offering includes sports betting, online casino, online poker, and online bingo. Several other cases of bet365 refusing to pay winnings have been reported by gamblers on Internet gambling forums.<\/p>\n
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In Brazil, the company established legal representation through a subsidiary, HS do Brasil Ltda. Bet365’s reported figures for the 2020 financial year showed revenues of \u00a32.8 billion and a profit of \u00a3470 million before tax. The initiative was welcomed by a harm reduction group, but also received criticism for its perceived inadequacy; one MP described it as «a bribe to appease campaigners and the UK government».<\/p>\n
The company refused a payout of \u00a354,000 to a customer in England in 2016, a case which was still ongoing in 2017. Although gambling is illegal in most jurisdictions of India, bet365 nonetheless conducted surrogate advertising in the country. The launch took place ahead of the 2026 FIFA World Cup, scheduled to begin on 11 June 2026. In March 2025, the company announced it was ceasing its services in China and other jurisdictions.<\/p>\n
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